SEO-101: “Why Doesn’t Google Like You?”
The world is gradually becoming an internet shopper. With every passing year, the percentage of people that buy or at least research products on-line is growing. I’ll bet that you do it and your customers do too. Internet shoppers are like children in a super market checkout line. With all that candy and goodies marketing to them right at eye level, where do their hands go? Vendors pay good money for that 3-4ft zone shelf space. The same applies when internet shoppers view their search engine results. We all know where eye level is for them and it’s certainly not on page-2.
THE FACTS ARE IN THE TRACKS
Have your web master pull the files on your web traffic. In the listing of visitors, you’ll find footprints from the folks at Yahoo and a lot of others that you never heard of. Then you’ll find Google tracks. You can’t miss them. Google sits there like a signpost. Without maximizing those little Google visits, you could miss out on over half of your internet search hits. What if you lost half of you leads? Half of your phone calls? Half of your trade shows visitors?
Google has grown to a point where it dominates the search engine market. Good or evil, it is what it is. Your customers use it, so let it be the focus of getting more search result hits. So how do you get Google to recognize that YOU should be at the top of the search results and not your competitor?
CATCH THAT BUG
About ¼ of what you can do to get a better search result from a Google inquiry can be accomplished within your site code. There are many items from meta tags to proper titling and headings.
However, a whopping ¾ of what it takes to keep your page ranked well lies out in the world, off of your site. Sure, it takes having a good site and clean HTML code; but more importantly, it takes having the internet world trust you enough to link to it. There are many places to spread links and majority are free! Some of which I’ll comment on in up coming posts. A “www.yourcompanyname.com” link is great, but a “Your Name” or “Market Keyword or Phrase” that is a hyperlink to your site is even better. Search engines use their spider programs to constantly crawl the internet looking for meaningful content and reporting it back to their owners. Inbound links to your site create a network of threads for the Google spiders to crawl back to you. Even Miss Muffet wouldn’t run from these bugs.
ENTER THE WORLD OF SEO
Getting links is a great start, but using the internet to promote your presence into measurable lead generation and sales revenues is called Search Engine Optimization. SEO is the science of getting you noticed by the internet and its users. A dedicated SEO person will see where you are, know where your customers travel and weave a web between the two. If you’re sitting on page-3 or even the bottom of page-1, then chances are you’re not going to get the hit. That means your competitor will.
When the top 3 positions on a Google search yields more hits than the positions 4 to 200 combined, you can’t afford NOT to do a good job. So get our there and spread those links or find an SEO person that understands your industry. To paraphrase legendary NASCAR racer Ricky Bobby, “If you’re not in first place, you’re LAST.”
John Maclay Yagotcha! Marketing Recession Help for Small Industry http://www.yagotcha.com _
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